Writing
Notes on building, shipping, and growing
What I've learned from building products, running operations, and growing through search.
building solo founder
Why I shipped Royal Subz solo before pitching it
Lessons from three months of building, launching, and getting paying users — without a co-founder, a deck, or a runway.
seo growth
From 0 to 39.9K monthly impressions in 90 days
A concrete SEO playbook for new domains: keyword clusters, on-page work, and the content cadence that actually moved the needle.
operations product
Managing 200+ products without losing your mind
The ops systems, internal tools, and small habits that keep a large catalog calm — and keep customer support fast.